The Latest Social Media Insights and Updates
Discover some of the latest social media marketing insights that are helping brands generate leads, increase engagement and connect with their audience online.
5 consumer stats that prove the power of video marketing
Recently, Firework, a leader in the field of video commerce, surveyed 750 U.S. consumers to better understand the appeal of video in the digital marketplace. Here are five stats that highlight the need for a video-first marketing approach:
62% of consumers favour video to learn about new products.
80% of consumers state they want more product videos.
There is a 51% increase in purchase likelihood when consumers are able to engage with video content.
40% of consumers are more likely to purchase from brand websites that incorporate video content.
40% of consumers prefer personalised video content.
Read the full article here.
Are you choosing the right objective for your Meta Ads?
Choosing the right objective is essential to ensure your Meta ads are set up for success. Meta recently updated their ad objectives to make it easier for businesses to find one that aligns with their goals. Here’s a breakdown of the objectives you can choose from:
Do you need to use hashtags on LinkedIn?
Hashtags are closely associated with almost all social media channels, but are they still relevant on LinkedIn, and should you be using them in your LinkedIn posts?
Social Media Today reached out to LinkedIn to ask this question, and here’s how they responded:
“Using hashtags can be a helpful tool for viewers to easily identify what a post is about and find other related posts. However, it’s important to use hashtags that are closely related to the topic of the post for them to be most effective. In addition to hashtags, we also consider conversation topics and keywords to help surface relevant information for professionals looking to advance in their careers.”
According to LinkedIn expert, Richard van der Blom, using 3-10 hashtags in your LinkedIn posts did give you a significant reach boost over the past couple of years. But now, hashtags are providing no additional reach boost at all.
Read more in this article.
TikTok’s guide to effective lead generation
TikTok and HubSpot have collaborated to deliver a guide to effective lead generation in the app. The 25-page guide includes TikTok’s main lead gen options and how they work, best practices for Lead Ads and Lead Gen Form, creative tips, notes on how to use CapCut to edit and create video clips, and a case study to present the notes in action.
You can download the full playbook here.
We recently explored some key insights and best practices for real estate and property businesses who are considering a presence on TikTok. Read our findings here.