Woodards Content Masterclass: Understanding Marketing and Social Media in Real Estate
Woodards, a leading real estate agency, understands the growing significance of content marketing and social media strategy in connecting with customers online and amplifying their marketing and sales efforts.
To equip their team with the necessary best practices, content ideas and knowledge, the Property Republic team facilitated a comprehensive 2-hour masterclass with members of their sales and marketing team across their 20 Victorian offices on Wednesday 22 February 2024.
The Approach & Agenda
The masterclass covered the following topics:
Introduction to Content Marketing: The session commenced with an overview of what content marketing in the world of real estate, and why it holds a pivotal role in the overall marketing and sales strategy.
Understanding Objectives: Delving into the heart of content creation, participants learned to align content with specific objectives:
Gaining a listing
Selling a home
Building the brand
Promoting a desirable location
Types of Content: An exploration of diverse content formats, from blog posts and videos to infographics and social media updates, provided a holistic view of available options.
Do’s and Don’ts of Social Posts and eDMs: Through concrete examples, the team gained insights into crafting effective social media posts and emails, avoiding common pitfalls.
Generating Content Ideas: Practical exercises were conducted to stimulate creativity and generate a vast array of content ideas tailored to Woodards' objectives.
Creating Content Pillars: The ideas generated were organised into content pillars, allowing for a structured approach to content creation.
Repurposing Strategy: Using the Woodards Market Snapshot as a practical example, as well as a range of others, we demonstrated how a single piece of content could be repurposed and adapted over a three-month period, maximising its longevity and impact.
Utilising the Key Dates Calendar + Pillars: The final segment guided the team on strategically using key dates and content pillars to plan and schedule their content effectively.
The Results
By the end of the masterclass, the Woodards team had not only absorbed crucial insights into content marketing but also collaboratively generated an extensive list of content ideas.
Post-masterclass, these ideas were organised into content pillars and promptly delivered to Woodards to serve as a structured guide for their ongoing content creation efforts.
The masterclass empowered the Sales and Marketing Coordinators at Woodards with the knowledge and tools needed to enhance their digital presence. With a clear understanding of content marketing strategies, the team is now well-equipped to create engaging and purposeful content that aligns with the business’s key objectives.
The Woodards Content Masterclass served as a catalyst for elevating the team's content creation capabilities. By fostering a collaborative and practical learning environment, the session ensured that the insights gained were not only theoretical but also actionable, laying the foundation for sustained success in content marketing and social media strategy.
