Staying Up to Date: Your Guide to the Latest Social Media News

Knowing the new developments on social media platforms can help you make informed decisions as a property marketer in a digitally savvy world.

We’ve rounded up some of the latest news on Facebook, Instagram, and LinkedIn.

What Can Hurt Your Performance on Instagram?

Instagram recently shared an important insight to creators – posting longer reels can apparently hurt your reach in the app, as reported by Social Media Today. Reels that are longer than 90 seconds may not perform as good as you’d expect, despite the new experiment with 3-minute and 10-minute Reels upload.

While it seems counterproductive, it is essential for marketers and creators to keep in mind moving forward, if they want to make the most out of Reels.

Other factors that can affect your Instagram distribution include:

• Engagement bait

• Videos with 3rd-party watermarks

• Low quality videos

• Posting content you didn’t make

Read more here.

Enhanced AI Tools for Instagram and Facebook Ads

The rise of AI can no longer be ignored or overlooked. Even Meta has recently joined the trend. The platform has added enhanced AI creation tools for Facebook and Instagram ads.

While Meta has been experimenting with AI image generation for ad campaigns in the past year, it’s now looking to provide enhanced variations of these tools to facilitate broader ad creation.

The AI tools include enhanced text and image generation, creative expansion, text overlays, a centralised collection of AI tools within Ads Manager, and so much more.

One interesting feature is the ad text variation feature. This allows you to create variations for ad headlines, which can help you come up with better hooks for your ads, according to a format that work for other brands.

Meta is also making efforts to be more attuned to your branding. This is evident in the additional AI tools where the generated text reflects your brand’s voice and tone. It is made possible by highlighting key selling points based on your previous campaigns and text input.

Learn more through this article from Social Media Today.

LinkedIn is Experimenting with Company Pages Business Subscription

Mirroring the move of other social media platforms like X and Meta, LinkedIn is testing out a new subscription option that targets businesses. The LinkedIn Premium Company Pages aims to help brands stand out in the app, offering dedicated features exclusively available for those who are willing to pay.

Here are the features included in the subscription:

• Custom CTA button

• Who has Visited my Page?

• Custom Testimonial

• AI-powered post writing assistance

• Auto-invitation for engaged members to follow your Company Page

• LinkedIn Premium logo displayed on your Page

The new subscription plan is confirmed to be priced at $99 per month. While it can be quite costly for small business owners, those who are willing to invest may find a great advantage when it comes to priority placement in search.

Discover more here.