10 Digital Marketing Insights and Trends You Don’t Want to Miss
The world of social media is ever-evolving, and we want to help your property or real estate business stay top-of-mind for customers, and ahead of the game when it comes to presence and engagement on digital platforms.
Here are some of the latest insights, trends and updates taking place in the digital-sphere.
The 2023 State of Social Media Report – Sprout Social
Sprout Social and The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media. Here are some of the main findings:
Building brand reputation and loyalty is the #1 priority in the current economic environment.
96% of business leaders say that businesses must continue to invest in social media to be successful.
4 in 10 business leaders expect their social media budget to increase by 50% in the next 3 years.
90% of businesses agree that their company’s success will depend on how effectively they can use social media data.
Nearly 9 in 10 business leaders expect their companies to increase investment in AI technology for marketing over the next 3 years.
88% of business leaders agree that social data and insights are critical to delivering exceptional customer care and supporting customer retention.
Download the report here to stay ahead of the curve and ahead of the competition.
How to Find Leads in Real Estate on Social Media - Mentionlytics
In today’s digital world, real estate businesses can generate more leads by taking advantage of social media features, like Facebook Ads and even live video tours, to boost visibility and engagement.
The experts at Mentionlytics outline 5 steps to find real estate leads on social media, increase your reach, and grow your business.
Read more here.
Increase engagement on social media with short-form videos
Dominating multiple social media channels including TikTok, Instagram, Facebook and YouTube, short-form videos are a user-friendly and engaging method of communication that can bring both educational and entertainment value.
Property and real estate professionals can use videos to create informative materials for prospective buyers, create short virtual tours, share news about the local housing market or announce events such as open houses or display village launches.
Types of short videos you can use in your digital marketing strategy include:
Virtual tours
Tips for home sellers
Tips for home buyers
Real estate market updates
Interviews with happy customers
Local area tour
You can learn all about how to create engaging short-form videos (and so much more) in our Content Marketing for Real Estate and Property Masterclass.
Enhance Your Google Ads Performance and Visibility
Whether you’re just getting started with a Google Ads campaign for your property or real estate business, or you’re looking for ways to maximise your existing ads, the team at Omnitail have 8 tips to help you boost visibility and increase conversions.
View the infographic here.
New AI Ad Targeting Process to Improve Ad Performance - Meta
Meta has been developing a new AI ad targeting process. These machine-learning-based ad targeting models aim to improve ad performance by enabling Meta to deliver more relevant ads to each user, without needing to gain the same level of personal usage insight. This development can circumvent restrictions in online data collection.
Meta’s latest systematic update reveals the new ad delivery process called Meta Lattice. This allows Meta to use multiple data points to better predict likely ad responses with the use of AI and other predictive technologies.
Learn more about Meta Lattice here.
Testing Generative AI Elements for Facebook and Instagram Ads - Meta
Meta is building a range of new ad tools to help refine AI options, called the AI Sandbox. This includes built-in generation tools for ad creative that incorporates three elements: text variation, background generation and image outcropping.
1. Text Variation: Use AI to generate multiple variations of ad text, giving marketers more options to choose from to maximise performance.
2. Background Generation: AI will be used to create backgrounds for product images from text inputs, saving advertisers the time and money in building creative elements.
3. Image Outcropping: Adjust visuals to fit different aspect ratios across multiple placements, such as Stories and Reels.
These AI elements are designed to make the lives of marketers and creators easier, and help businesses create more effective ads on Facebook and Instagram.
While this development is only being tested to a small group of advertisers, it will soon be available to everyone.
Learn more Meta’s AI Sandbox here.
New Feedback Options on Reels to Better Align with User Preferences - Meta
So users can provide input on the Reels displayed in their feeds, Meta has added new, simplified feedback control options on Reels clips. This gives users the chance to register what they want to see more or less of in their feed. This means they will be seeing new “Show more” and “Show less” options at the top of the three dots menu on any Reels clip.
What does this mean for your Reels?
It’s more important than ever that the Reels you’re publishing are relevant, valuable, and compelling for your target audience.
Read more about the new feedback options for Reels here.
More Tools, Support and Resources on Professional Dashboard - Meta
To help creators understand how best to achieve their Facebook marketing goals, Meta has added a range of guides with insights and best practices to the Professional dashboard, such as essential Reels tips, how to avoid engagement mistakes, how to monetise content if you’re eligible, and understanding distribution.
Learn more about these updates and how you can benefit from them here.
Instagram Tests a New UGC Sourcing Process – Social Media Today
User-generated content (UGC) can be extremely useful for property brands who want to level up their content marketing activities by harnessing positive customer reviews and experiences. Recently, Instagram began testing out a new option that allows brands to discover UGC in the app.
When users tag a brand in a post, the brand will be able to request permission to feature their products in the post. This will make it easier for your business to source more user-generated content and expand your Instagram presence.
Currently, the new prompts are showing up to selected brand account managers on Instagram.
Read more here.
New LinkedIn Topic Prompts Help Creators Boost Presence on LinkedIn – Social Media Today
Recently, LinkedIn added another element to the Creator Mode dashboard – ‘Conversations Happening Now’, which includes a new Post Ideas listing.
This new element is designed to provide prompts for LinkedIn creators, to encourage more frequent posting and help businesses and users maximise engagement with their audience.
As per LinkedIn:
“In the ‘Conversations Happening Now’ section, you’ll see a sample of posts that might be relevant to you and your audience. The posts that appear in this section are based on the content you have previously posted and topics your audience might be interested in. You can click on the post to review in more detail and consider reposting them with your own commentary to join the conversation.”
Read more about this new LinkedIn feature here.
For more property, marketing and customer experience insights, explore our Newsroom.