Expert Insights That Will Enhance Your Customer Experience
We’ve compiled some valuable insights from sales, marketing and business experts to help you refine and enhance your customer experience.
12 Methods to Balance Customer Privacy and Customer Experience - Forbes
Great sales and marketing teams want to gather as much information about customers as possible, in order to deliver the most effective, relevant and positive customer experience. But how can you ensure customer privacy while seeking more data?
Twelve contributors to Forbes Communications Council delve into some of the methods a business can use to ensure customer privacy without sacrificing customer experience.
“Consumers have become hyper-aware of the importance of their individual data. As a result, many consumers have taken drastic measures to ensure that they are aware of all the data a business collects from them. In some parts of the world, legislation has made it so that companies are limited in how they can track their users.
However, consumer data is a significant aspect of developing an engaging customer experience. Businesses need to know how to balance the collection of that data along with the creation of better customer interactions.”
Discover 12 methods to balance customer privacy cand customer experience here.
Boost Customer Satisfaction with Omnichannel Experiences - Hubspot
As you look for ways to enhance your customer experience, you may have heard the term ‘omnichannel’.
Omnichannel (or omni-channel) is a lead nurturing and user engagement approach in which a business gives access to their products, offers, and support services to customers or prospects on all channels, platforms, and devices.
Can your customers find information and interact with your property or real estate business anywhere, anytime?
Adopting an omnichannel approach across your marketing, sales and service strategies has an array of benefits, including greater reach, increased profits and enhanced customer satisfaction.
The experts at HubSpot have explored everything you need to know about omnichannel experiences and how they can benefit your business – and your customers.
“The lines between what we do online and in real life have begun to blur. As people change their behaviours, marketers, salespeople, and customer support reps will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and an Apple Watch experience, we'll need to pursue one, holistic approach — an omni-channel experience that customers can use whenever they want.”
Learn all about omnichannel experiences here.
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