7 Ways Property and Real Estate Businesses can Harness ChatGPT
ChatGPT was the shiny new toy in the world of AI and auto-generation at the start of 2023. Six months later, have you discovered the best ways to harness this tool to benefit your property business?
Here are 7 ways you can utilise ChatGPT to save time as you research, brief, create, curate and repurpose content for your property or real estate business:
Content Generation: Use ChatGPT to generate blog posts, property descriptions, social media content, and other written materials. By providing relevant keywords and guidelines, you can instruct ChatGPT to produce content that aligns with your brand voice and style.
Content Curation: ChatGPT can assist in curating content from various sources related to real estate, home improvement, interior design, and market trends. It can help your property business stay updated and share valuable content with your audience.
Creating Briefs and Proposals: When preparing briefs or proposals for colleagues, partners or collaborators, ChatGPT can be a useful tool. It can help structure and draft the content, ensuring that all necessary information is included.
Email Templates: You can use ChatGPT to generate email templates for different purposes, such as lead follow-ups, property inquiries, and newsletters. This saves time and ensures consistent communication.
Market Research and Reports: ChatGPT can assist in gathering market data and generating reports on property trends, demographics, investment opportunities, and more. These reports can be shared with clients, investors, or used for internal decision-making.
Social Media Content: Leverage ChatGPT to create engaging social media posts, captions, and hashtags quickly. The AI can also help plan out your social media content calendars.
Property Descriptions: When listing properties on your own website, or on REA or Domain, ChatGPT can help create appealing and accurate property descriptions to attract potential buyers or tenants.
UNDERSTAND CHATGPT’S LIMITATIONS, AS WELL AS ITS CAPABILITIES
ChatGPT has the potential to automate certain tasks, but it’s not capable of replacing all human workers. Many jobs require skills that go beyond text generation, such as creativity, critical thinking and emotional intelligence, which GPT models cannot currently replicate. For that reason, ChatGPT is a fantastic assistant for marketers and property professionals, but proof reading, optimising and fact-checking is essential.
If you’re looking for more ways to enhance your content marketing and social media activities, check out our online, self-paced masterclass: Content Marketing for Real Estate and Property. This specialised course is designed to help you plan and populate your marketing calendar with content that converts.