Dominate the Digital Landscape: Key Trends and Insights

Written By Judi Carr

To help you maximise your online impact, we’ve gathered some of the latest tips, trends and insights for your digital marketing and content marketing activities.

Improve your Google video ads performance with new AI tool

Google Ads has introduced an AI-based feature to optimise video ad campaigns. Called “Creative Guidance”, the new tool, built into the Google Ads platform, will assess your videos, and provide feedback on how to improve performance, based on Google’s best practices and requirements.

As outlined by Google, marketers can experience a number of benefits by using the tool:

  • Actionable insights: Find out quickly if your video ad is missing any of our top creative best practices and if so, what actions you should take to improve your video ad’s performance.

  • Ideal setup: Be confident that your video ad follows creative best practices and is set up for success.

  • Quick optimisation: Get specific video ad optimization recommendations that you can quickly apply to help improve and maximize your video ad’s performance.

Early adopters of AI-powered video ad campaigns have seen increase in conversions.

5 SEO trends to optimise your website for success

To make sure your website is not left behind in the competitive and ever-changing SEO landscape, you need be aware of the best and latest trends.

The team from SMB Services share their key SEO trends for 2023 and beyond, including:

  • Humanised AI-generated content

  • Google’s people-first content guidelines

  • Long-tail keywords

  • Quality over quantity

  • User experience optimisation

Read the full article here.

19 affordable and effective content marketing ideas for small businesses

In need of some inspiration when it comes to finding the right content topics and ideas? The team at SemRush are here to point you in the right direction, with 19 top content marketing ideas, with shared examples from well-known brands.

Some of our favourites on the list include:

·       Convert your customer questions into content topics

·       Make a video series answering customer queries

·       Interview and collaborate with likeminded experts

·       Repurpose your high-performing content

·       Tap into User Generated Content (UGC)

Read more here.

Judi Carr
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